Welcome! to SW Florida Models

We are a state licensed booking agency and have been in Lee County for over 30 years. Our agency represents over 300 talented, experienced, and fully trained models and actors from ages 3 to 83.

Industry excellence and honesty for over 30 years in Lee County

About Our Agency

We provide our clients with trained talent for a wide variety of bookings in the following areas:

  • Print
  • Television
  • Film
  • Industrials
  • Websites
  • Runway
  • Promotions

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About the Owner / Agent

Donna Matthews is the owner and booking agent of SW Florida Models.

Ms. Matthews has been involved in the fashion industry for over 40 years. Along with her impressive credentials in fashion retail, her other credits include production of fashion shows, pageants, choreography, commentary and training.

Donna served as a regional director of 5 counties, and on the board for the Miss Florida Pageant, a preliminary to the Miss America system. She also was the previous owner of “Regal Modeling and Charm School.”

More About Me

Let's Chat. Schedule a free modeling consultation.

Get in Touch

Just a few of our clients


  • Estero Bay Chevrolet
  • Aztec Plumbing
  • Shell Point
  • O’Brien Hyundai
  • Hodges University
  • Sun Harvest Citrus
  • Robb & Stuckey
  • Boston Red Sox
  • Minnesota Twins
  • Hope Hospice
  • Florida Southwestern State College
  • Preferred Community Bank

Print Work

  • Seminole Casino Hotel Immokalee
  • Venario
  • Sea Ray Boats
  • Scheels
  • Grandeur
  • Allure
  • Bonita Living
  • Gulf Coast Village
  • Total Wine
  • Bonita Living
  • North Star Yacht Club
  • Consumer Reports Magazine 

Runway Shows

  • Beach House of Naples
  • Jennifer’s
  • Coconut Point Mall
  • Edison Mall
  • Village on Venetian Bay
  • Saks 5th Ave.
  • Ft. Myers Women’s Community Club
  • Waterside Shops
  • Bridal Expo
  • Lee Health Cancer Show
  • Gulf Coast Town Center